In today's data-driven world, companies are increasingly shifting to behavioral data to gain valuable insights. This wealth of information offers a unique opportunity to improve processes and finally drive performance. By examining behavioral data, marketers can identify key patterns that reveal customer needs. This knowledge can then be leveraged

User understandings are the foundation of successful product creation. To fully comprehend user needs and desires, effective interviews are essential. During these discussions, we aim to discover valuable feedback that can shape our approaches. A well-structured interview process allows us to delve into user patterns, reasons, and challenges. By